Sangita Desai

Born
and raised in Bengaluru, Sangita moved to Mumbai with her family in 1971. While
pursuing her degree in English Literature from Sophia College, she realised her
passion for fashion, and later went to study fashion at the American College of
London in 1989. She was one of a handful of Indians who came back with a degree
in fashion from an international institute.
Her
debut as a fashion designer in India coincided with Malaika Arora’s modelling
debut. “My collections sold out at India’s most premiere fashion stores - from
Melange in Mumbai, Ogaan in New Delhi, Elahe in Hyderabad, Folio in
Bengaluru, and Elan in Ahmedabad. My dream to get into the international market
was realised when I successfully started exporting to the UK.
I designed
costumes for The Vareli ad campaign for Aishwarya Rai, Ms Asia Pacific Shweta
Menon, and Manpreet Brar - a Miss India contestant who represented India in the
Miss Universe contest. I also dabbled in some movie costume designing and did
some ad campaigns as well,” she says. However, things took a bad turn in 2006
when the horrific Mumbai floods washed away her entire studio with her entire
life’s work. “That’s when I made a 180 degree switch and joined
my father’s essential oils business. I started from scratch and went on to
build the export division of the company and front-ended client
relationships with Dabur, Reckitt Benckiser, Paras Chemicals, Ranbaxy,
ULL, and Cipla.
A lover of all things natural, I started to export
all-natural Indian essential oils such as Peppermint, cedarwood, lemongrass,
and Palmrosa, and under my guidance, the essential oil business saw a
multi-fold increase and also saw the business attract large multinational
players as customers,’ she says. In 2017, Sangita coupled her knowledge of
aesthetics, natural essential oils and business management to
launch Raw Nature Company.
She
is the co-founder of Raw Nature Company that offers a range of safe, botanical
grooming solutions for men, which are cruelty-free, vegan, and free of any
artificial colours, artificial fragrances, and harmful chemicals. When the
going gets tough, the tough get going may be a cliché to some, but for those
who have faced challenges at every step on their way to the top, it is a mantra
to live by.
However,
she faced a setback in 2006 when the Mumbai floods washed away her studio.
Unwilling to let nature thwart her ambition, Sangita joined her father’s
essential oil business and worked to grow the business manifold. The skills she
gained led her to start Raw Nature Company in Mumbai, which offers a range of
botanical grooming solutions for men and women; her products are cruelty-free,
vegan, and free of any artificial colours, artificial fragrances, and harmful
chemicals.










